Affiliate Marketing in Russia: Market Size and Affiliate Networks

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of affiliate marketing in Russia.

Size of the Market

Here is some interesting data on the size of the Russian affiliate industry (per AdLabsanalysts’ estimates and forecast, as quoted by a CPA Club Russian Facebook groupmember):

The current RUB to USD exchange rate may be found here. Today it is 0.032, and it has been fairly steady for some time. Hence, in Russia the affiliate marketing industry has grown from some 2.4 million USD in 2003 to 65.6 million USD in 2012 [see how it compares to other countries here].

Russian Affiliate Networks

Here is my list (in alphabetical order):

• 1Lead.ru
• ActionAds
• ActionPay
• Ad1.ru
• AdmitAd
• Advaction
• Afrek
• Apelsin
• Babki-online
• CityAds.ru
• CPANetwork.ru
• CPartner.ru
• DirectProfit
• GdeSlon.ru (heavy datafeed focus)
• Hey Moose (targeting women)
• HIMBA
• Lead100.ru
• LeadGid (acquired Djumbo.ru in 2012)
• Leads.su
• LeadsLeader (financial)
• Leadster
• MasterTarget
• MixMarket
• Motiv8.ru
• Myragon
• Pay4Results.eu
• QX Plus
• SellTarget
• TopAdvert
• TradeDoubler
• TradeTracker
• Unilead

If an affiliate network has been omitted, let me know (via the “Comments” function), and, upon checking it out personally, I’ll add it to the above list.